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GET SET Course
CROSS BORDER E-COMMERCE - WHAT YOU NEED TO GET STARTED
1. INTRODUCTION - WHAT THIS COURSE COVERS (4:36)
2. WHAT IS CROSS BORDER E_COMMERCE (CBEC) (8:12)
3. WHAT ARE THE CBEC SALES CHANNEL OPTIONS (15:29)
4. IS TMALL THE BEST OPTION FOR BEAUTY? (11:48)
5. HOW DOES CBEC LOGISTICS & SHIPPING WORK? (14:00)
6. WHAT YOU NEED TO KNOW ABOUT THE CHINESE CONSUMER (11:53)
7. BUILDING AWARENESS FOR YOUR BRAND (20:57)
8. KEY CONSIDERATIONS & NEXT STEPS (17:54)
ANIMAL TESTING CHANGE - UPDATES
Latest Information on Animal testing China
EXPERT INTERVIEWS
Interview: Branding & Chinese Naming with Rosann Ling of Prism Creative (25:41)
Interview: Retail in Hong Kong with Chris Yiu of Beautysaur (42:37)
Interview: Distribution and building brands in China with Michelle Yeh of Green and Gorgeous (35:11)
Interview: Regulatory with Sok-Han Ng of FoCus Lab Asia (35:51)
DOWNLOADABLE CHARTS FROM PRESENTATION
Cross border E-commerce logistics
Cross Border Shipping, Platforms and retail options
ADDITIONAL SUPPLEMENTARY READING
We Chat - how it works and how to sell
Beauty KOLs Case study
China Beauty KOL List
China Cruelty Free Brand KOL Strategy
6. WHAT YOU NEED TO KNOW ABOUT THE CHINESE CONSUMER
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