CROSS BORDER E-COMMERCE - WHAT YOU NEED TO GET STARTED
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1. INTRODUCTION - WHAT THIS COURSE COVERS (4:36)
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2. WHAT IS CROSS BORDER E_COMMERCE (CBEC) (8:12)
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3. WHAT ARE THE CBEC SALES CHANNEL OPTIONS (15:29)
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4. IS TMALL THE BEST OPTION FOR BEAUTY? (11:48)
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5. HOW DOES CBEC LOGISTICS & SHIPPING WORK? (14:00)
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6. WHAT YOU NEED TO KNOW ABOUT THE CHINESE CONSUMER (11:53)
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7. BUILDING AWARENESS FOR YOUR BRAND (20:57)
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8. KEY CONSIDERATIONS & NEXT STEPS (17:54)
ANIMAL TESTING CHANGE - UPDATES
EXPERT INTERVIEWS
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Interview: Branding & Chinese Naming with Rosann Ling of Prism Creative (25:41)
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Interview: Retail in Hong Kong with Chris Yiu of Beautysaur (42:37)
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Interview: Distribution and building brands in China with Michelle Yeh of Green and Gorgeous (35:11)
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Interview: Regulatory with Sok-Han Ng of FoCus Lab Asia (35:51)
DOWNLOADABLE CHARTS FROM PRESENTATION
ADDITIONAL SUPPLEMENTARY READING
