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GET SET Course
CROSS BORDER E-COMMERCE - WHAT YOU NEED TO GET STARTED
1. INTRODUCTION - WHAT THIS COURSE COVERS (4:36)
2. WHAT IS CROSS BORDER E_COMMERCE (CBEC) (8:12)
3. WHAT ARE THE CBEC SALES CHANNEL OPTIONS (15:29)
4. IS TMALL THE BEST OPTION FOR BEAUTY? (11:48)
5. HOW DOES CBEC LOGISTICS & SHIPPING WORK? (14:00)
6. WHAT YOU NEED TO KNOW ABOUT THE CHINESE CONSUMER (11:53)
7. BUILDING AWARENESS FOR YOUR BRAND (20:57)
8. KEY CONSIDERATIONS & NEXT STEPS (17:54)
ANIMAL TESTING CHANGE - UPDATES
Latest Information on Animal testing China
EXPERT INTERVIEWS
Interview: Branding & Chinese Naming with Rosann Ling of Prism Creative (25:41)
Interview: Retail in Hong Kong with Chris Yiu of Beautysaur (42:37)
Interview: Distribution and building brands in China with Michelle Yeh of Green and Gorgeous (35:11)
Interview: Regulatory with Sok-Han Ng of FoCus Lab Asia (35:51)
DOWNLOADABLE CHARTS FROM PRESENTATION
Cross border E-commerce logistics
Cross Border Shipping, Platforms and retail options
ADDITIONAL SUPPLEMENTARY READING
We Chat - how it works and how to sell
Beauty KOLs Case study
China Beauty KOL List
China Cruelty Free Brand KOL Strategy
Teach online with
Cross border E-commerce logistics
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