GET SET Course

Expand your Beauty business into Asia

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A few very good reasons to enrol in this course

The GET SET course is focused on Cross Border e-commerce into China for BEAUTY brands.

This is the route to market for brands who want to ensure they stay Cruelty free as there is NO animal testing involved! This is explained more in the course.

So what is so special about this course?

There is nothing like it on the market. WHY?

Because the people who hold all the information are service providers - platforms, distributors, trade partners, agencies, shipping agents etc and they don't have a strong interest in giving you the full picture before you sign up with them.

And this guide is dedicated to BEAUTY.

I have worked with all these players through my clients first hand and have a robust understanding of the different routes to market, costs and pitfalls.

It was such a maze to navigate and people trip up so often I wanted to put this course together to take that anxiety out of the process.

The course is broken down and covers the following all important areas:

1. What is CBEC & what platforms can you sell through - advantage and disadvantages of each

2. A specific deep dive into TMALL - as the best known platform

3. A detailed look at LOGISTICS and SHIPPING - how this needs to be set up, costs, paperwork and taxation involved.

4. What you need to know about your target CONSUMER and how/where to build brand AWARENESS

5. Key ADVICE and NEXT STEPS - helping you answer key questions like do you need your own website? Is Tmall the best option? What sort of budget do I need to put aside? How long will it take me to make a profit....?

It also includes downloadable cheat sheets on Platforms, Retail models, Shipping Channels and costs.

I will also keep you up to date on the latest changes to the policy on ANIMAL TESTING.

In addition to the above invaluable information I have included an interview series with local experts covering key topics.

  • A branding expert who has extensive experience on helping brands position themselves. We discussed many topics including the importance of local Chinese naming in China. Tips on how the balance between staying true to your brand and adapting to a difference culture including the best ways to easily check your product fit before entering into the market.

  • A clean beauty retailer in Hong Kong about his journey to bringing his dream to life. He talks about what resonates with a local audience in terms of product and positioning. How he introduces new products to his customer base and his best advice for new brands entering the market. And finally you will be made part of a private group where you can ask specific questions and get advice both from me and others who may be further down the track.

  • A distributor for China, Hong Kong and Taiwan. She is a Clean beauty veteran, having owned her own natural beauty stores in China before animal testing changed the physical retail landscape. Now she uses cross border e-commerce for the brands she represents. Including Organic Pharmacy, Lily Lolo and more.

  • A regulatory expert for Korea, Japan, China and Singapore. She has worked for years advising and helping cosmetics brands enter many of Asia's key cosmetics markets. We focus on Japan and Korea with lots of great information to help you prepare for your launch in these market.

This will be your place to ask each other and me specific questions to your brand and situation. Having gone through all the content of the course I'm sure you will have specific questions so you an email me directly.

I have another course which is a more general entry to ASIA course where you get an overview of the key Asian markets, their customers, key retailers and trends. This is the GET READY course.

If you buy the GET SET course you will get the GET READY course completely FREE worth $195!

Your Instructor

Allie Rooke
Allie Rooke

I am a British-Australian with a bit of a love affair with Asia and have made it my home.

I have over 12 years experience in Beauty marketing and general management. With a comprehensive background covering everything from strategy to implementation having worked in head office, regional and local market roles for luxury beauty brands including Chanel, Burberry and L'Oreal in Shanghai, London and Hong Kong.

My Asia experience is extensive through living in the region for 9 years both in China & Hong Kong. I also have direct experience of the beauty markets in Japan, Korea and elsewhere in Asia. I am fluent in Mandarin Chinese and passionate about Chinese culture and consumer trends.

With Clean Beauty Asia I help Indie beauty brands like you to understand the landscape of the industry in this dynamic and diverse region. I provide you with support across the full business cycle, from assessing demand for their brand & products, to strategising on the best market and entry model as well as detailed launch planning & on the ground follow up. I am also able to leverage my experience in the region to connect them with specialists in areas such as logistics, registration, importation, PR & social media.

Courses Included with Purchase

Expand your Beauty business into Asia
Allie Rooke

Original Price: $195

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

I really hope I've convinced you to sign up to this super comprehensive course. This really gives you an extra edge.

By the end of this course you will be ready to:

  • Be able to start working on your local brand positioning. Be able to decide what you need to adapt and what stays the same globally
  • Prepare the information that a local distributor will want to see when you are pitching your brand
  • Be fully informed about the main cruelty free route into China and be able to work with local partners in a confident way

Get started now!