Expand your Beauty business into Asia

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Why you should enrol in the GET READY course today

This course is for any brand wanting to equip themselves with the right information to make an expansion into Asia successful



Asia is far away and seems very different, you are not sure who to approach for support without excessive cost?

You know you need to have a good understanding about the market before launching, especially all the details on regulations, taxes and animal testing but don’t know where to get up to date information?

Are you being approached by distributors or retailers but don’t know who to trust?

Do you already have some business in Asia or Asian customers but want to expand further?

You also know this is your dream and you can make it happen, you know you need to understand the markets you are operating in to be able to make it a true success


I am passionate about Indie, Clean and Natural beauty. I have spent most of my career in Asia living in China, Hong Kong and South East Asia working at major Beauty brands in marketing and sales. Through a long journey with infertility I discovered Clean beauty and I have never looked back.

That is why I left the corporate world to dedicate my experience to helping Indie brands like you navigate the Asian market with ease and success.

I know how hard it can be, Asia is most likely very far away from where you live and seems very foreign and complex – so many different languages, cultures, a very different beauty retail landscape and consumer.

This course is designed to give you the basis of what you need to know about Asia in order to successfully launch your brand here. I promise that it will cut down hours of research and give you much information that is impossible to find online.


I have put together a comprehensive online course to take away confusion and frustration that I see amongst so many brand founders wanting to enter this region. I understand how difficult it can be to try and find out information. Especially on such a diverse region as Asia. Also there is the added problem of language in many markets.

Really though the main issues is that it is not in the interest of distributors and many partners to put out easily accessible information for brands. It takes away a bit of their edge. That is exactly why I have put this course together.


9 modules easy to dip in and out of modules. Once you are in you will always have access to the content.

You will come out of this course knowing:

  • What the Asian opportunity is in terms of market sizes, category preferences and key growth areas.
  • All the basic requirements for market entry – with easy to read tables on regulations, import and sales taxes. A look at trademarks and type of partners.
  • You will be able to identify which market is best market to start with.
  • You will understand the key characteristics of each market and their consumers across all major beauty markets – China, Korea, Japan, Hong Kong and South East Asia
  • You will get my concrete advice and hacks on how to give your brand the best start in Asia

In addition to the 9 videos you also get 3 very valuable reference documents:

  1. Glossary of common terms to help you navigate Beauty in Asia
  2. List of retailers for Hong Kong and Singapore – extremely valuable!!
  3. Specific document on taxation in the region


I also understand most Indie Beauty brands like you have strict budget constraints as you try to grow your business. This is why I created a low cost, easily accessible series of courses. I appreciate that not everyone is able or ready to do a full strategy project with me straight away so this is a fantastic way of taking a huge amount of knowledge I have accumulated over years of working in Beauty in the region and distilling it into easy to digest sections for you to get a really good understanding of the market. So, if you are interested in entering the Asian market I highly suggest this comprehensive course as a great place to start.


I have attended many seminars and completed a number courses helping SME approaching few key Asian Beauty Markets; I can honestly say that I have not seen a single one which compares to Get Ready Course. It is well organized, easy to understand, has lots of information, insights and updated details for many markets. Allie’s extensive experience, her professionalism, her understanding of how diverse and unique each Asian country is, helped me a lot to understand how to communicate and plan the launch of our brand differently and most importantly, learn how to adapt a western marketing approach with the multifaceted Asian culture and local Beauty Retail scene.

I can recommend this course wholeheartedly!

Daniela Pelonara, founder and owner of Native Essentials Natural Skincare brand and Formula Botanica graduate.

Your Instructor

Allie Rooke
Allie Rooke

I am a British-Australian with a bit of a love affair with Asia and have made it my home.

I have over 12 years experience in Beauty marketing and general management. With a comprehensive background covering everything from strategy to implementation having worked in head office, regional and local market roles for luxury beauty brands including Chanel, Burberry and L'Oreal in Shanghai, London and Hong Kong.

My Asia experience is extensive through living in the region for 9 years both in China & Hong Kong. I also have direct experience of the beauty markets in Japan, Korea and elsewhere in Asia. I am fluent in Mandarin Chinese and passionate about Chinese culture and consumer trends.

With Clean Beauty Asia I help Indie beauty brands like you to understand the landscape of the industry in this dynamic and diverse region. I provide you with support across the full business cycle, from assessing demand for their brand & products, to strategising on the best market and entry model as well as detailed launch planning & on the ground follow up. I am also able to leverage my experience in the region to connect them with specialists in areas such as logistics, registration, importation, PR & social media.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

I really hope I've convinced you to sign up to this super comprehensive course. If you are considering entering the Asian market then this is really for you.

By the end of this course you will be able to answer these questions

  • Which market is the right place for my brand to start? - In depth overview of the Asian market
  • Who are my potential consumers? - look at key traits of consumers for each market
  • Understand the core requirements per market to better equip me for negotiations - regulatory and taxes
  • Understand the route to market in China for cruelty free brands
  • Have actionable next steps and budget suggestions to start my journey with your brand in Asia

Get started now!